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Laguna Beach open 24/7/365 for business license renewals!

Laguna Beach, CA, USA
eCity Transactions LLC

Government Champion

Finance Department


6 Thousand USD
4 Thousand USD

Project Status

Operational since 2008


Small business

Challenges Addressed

Small Business
Citizen Engagement
Open Data
Civic Technology
Customer Service
Mobility & Access
Digital Government
Process Improvement


Smart city
Resilient city

Funding / Financing

General Fund/Existing Public Funds

Project Type


At a Glance

The City of Laguna Beach, CA is using online license renewals to make it easier to do business in Laguna Beach.

Problem Addressed

The city had a desire to accept business license renewals online to make it easier to do business in Laguna Beach. However, there were several barriers to making that happen. The mill rate (the amount of tax payable per dollar of the assessed value of a property) for business licenses varied based on industry - there was no standard mill rate. Furthermore, the City had to calculate late fees by hand, based on how many months past and the expiration date of the renewal. And finally, additional California state fees needed to be applied at renewal time which complicated the renewal process.

City of Laguna Beach's Finance Department used/is using eCity's software to address this/these challenge(s).

Solution(s) Used

Laguna Beach improved collaboration with existing business by incorporating eCity's online solution to its current website. This allows businesses access 24/7, thereby streamlining current business license processes and increasing turn around times. Parking, permits, park and recreation reservations can by used to increase web traffic and increase revenue for any city


  1. New and ongoing business licensing processing improved over manual process saving time, and increasing revenue by 35%
  2. Increased local government tax revenue through capture of mill rate for all industries.
  3. Standardize business license processing faster turn around for renewals

Who Should Consider?

Cities that want to improve their business licensing process and reduce cost